We teamed up with the NFL's Seattle Seahawks to create an engaging in-game animation to play at Lumen Field during the 2022 season. Inspired by the game Plinko, this animated scoreboard video engaged fans of all ages, strengthened their home field advantage, and promoted the strong culture around 'The 12s', all with a uniqely Seahawks, Seattle, and PNW-themed experience. We created 3 possible winners (The 12s, Blitz, and Boom) to keep fans on their feet each time.
To kick off production, we determined which Seattle landmarks the team wanted to focus on, then we got to work on developing concept art. Since the video is one long downward camera pan, each scene needed to flow seamlessly to the next.
Our background artist created a beautiful painterly mural as a backdrop. Our 3D team used the concept art as a basis to model environments and props on which the ball would bounce, and developed a bouncing simulation as well. Our 2D animation team breathed some fresh PNW life into the backgrounds with simple animations and effects too.
We teamed up with the NFL's Seattle Seahawks to create an engaging in-game animation to play at Lumen Field during the 2022 season. Inspired by the game Plinko, this animated scoreboard video engaged fans of all ages, strengthened their home field advantage, and promoted the strong culture around 'The 12s', all with a uniqely Seahawks, Seattle, and PNW-themed experience. We created 3 possible winners (The 12s, Blitz, and Boom) to keep fans on their feet each time.
To kick off production, we determined which Seattle landmarks the team wanted to focus on, then we got to work on developing concept art. Since the video is one long downward camera pan, each scene needed to flow seamlessly to the next.
Our background artist created a beautiful painterly mural as a backdrop. Our 3D team used the concept art as a basis to model environments and props on which the ball would bounce, and developed a bouncing simulation as well. Our 2D animation team breathed some fresh PNW life into the backgrounds with simple animations and effects too.
On on hand, our backgrounds were an ode to Seattle's most famous landmarks, like the Space Needle, the Fremont Troll, and the Gum Wall. But on the other, they also needed to be a functional game board with realistic interactivity between the ball and the background.
First, we created concept art. Once approved, we began building out the playable board, paying special attention to creating moments for drama and anticipation. Our 3D team modeled the board to create the surfaces that the ball would interact with, and we applied the 2D illustrated background to that.
To make the ball's movements realistic, we created a simulation for the ball traveling down the plain 3D modeled game board. This way we could tweak any bounces to make sure it hit the right narrative beats in the overall game.
There is a wide variety of surfaces in the game, such as tree branches, jellyfish, drums, and more. Our animation team made sure the simulations felt appropriate to the surfaces, then added effects like impact waves or splashing coffee.
Client: Seattle Seahawks
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Creative Director: Barret Thomson
Producer: Blake Boxer
Project Manager: Adam DiTerlizzi
Character Design: Adam DiTerlizzi
Storyboards: Matthew Seely
Concept Design: Elliott Bynum, Jack Ellis, and Gaby West
Motion Graphics: Adam DiTerlizzi, Tyler Benjamin, Wes Meeks, and Esli Becerra
2D Animation: Matthew Seely
3D Animation: Jordan Heard
Backgrounds: Finn Sylwester
Compositors: Wes Meeks and Esli Becerra
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