Grew up watching Warner Bros Saturday morning cartoons? Feel nostalgic seeing those gross paintings from 90s cartoons? Us too. So like any extremely professional animation studio would do, we poured a giant bowl of Lucky Charms and created an anthology of 2D animated shorts with our partners at ICON Motosports.
The shorts were released on social media to promote the release of their beautiful motorcycle helmets. ICON has some dedicated fans and we knew these shorts had to live up to the artistry in the helmets. Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 90s animated cartoon with the iconic gross-out frame in Facelift.
Grew up watching Warner Bros Saturday morning cartoons? Feel nostalgic seeing those gross paintings from 90s cartoons? Us too. So like any extremely professional animation studio would do, we poured a giant bowl of Lucky Charms and created an anthology of 2D animated shorts with our partners at ICON Motosports.
The shorts were released on social media to promote the release of their beautiful motorcycle helmets. ICON has some dedicated fans and we knew these shorts had to live up to the artistry in the helmets. Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 90s animated cartoon with the iconic gross-out frame in Facelift.
We kept this character's need for speed in mind for our latest 2D animated short for ICON's newest helmet release, the Airform Facelift. The Airform Facelift celebrates these heavy-handed throttle jockeys. In this short, our main crusin' character speeds across the screen faster than his face can.
We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter’s laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster’s transformation. ICON is known for its beautiful helmet designs, but this video engaged with their fans on a whole new level.
We teamed up with ICON Motosports again to create this tomb-shaking animated piece to promote the release of their Airform Pharaoh helmet. The pharaoh rises from the grave and draws life from a snake-bitten heart, culminating in a gruesome resurrection as the pharaoh of old.
We partnered again with the legendary Portland-based motorcycle apparel company ICON Motosports to create this spooky social media animation promoting the release of their Airframe Pro Soul Food helmet. Inspired by the helmet's artwork, we our 2D and Motion Graphics teams created a ghostly character, just as chilling as the helmet.
Client: ICON Motosports
Creative Director: Grant Wheeler
Creative Director: Ewald Vorster
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Producer: Jared Hobbs
Creative Director: Barret Thomson
Art Director: Barret Thomson
Marketing Director: Max Richards
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson & Finn Sylwester
Storyboards: Adam DiTerlizzi
Matthew Seely
Gaby Breiter
Animator: Adam DiTerlizzi
Animator: Jack Ellis
Compositing: Jack Ellis
Compositing: Esli Becerra
Sound Design: Mikey Navarro
ICON Motosports
Space Force & Trick or Street
Creative Director: Ewald Vorster
Storyboard: Ewald Vorster
Art Director: Kurt Walter
Soulfood
Creative Director: Ewald Vorster
Storyboard: Ewald Vorster
Art Director: Kurt Walter
Stunt Rider: Sean Sets
DOP: Noy Chokbengboun
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