Our friends at Bleacher Report approached us to produce a fun yet challenging concept for the Super Bowl LIII pre-open: visualize the Vince Lombardi trophy coming together in 3D and animate highlights of Tom Brady's New England Patriots and Jared Goff's Los Angeles Rams in 2D.
This may seem straightforward; however, we needed to complete this in just 12 days, and combining a 3D chrome trophy with 2D hand-drawn, rotoscoped animation is a tricky design combination. Fortunately, our talented team was amped to take on this time-sensitive task, and we successfully nailed it with time to spare.
Our friends at Bleacher Report approached us to produce a fun yet challenging concept for the Super Bowl LIII pre-open: visualize the Vince Lombardi trophy coming together in 3D and animate highlights of Tom Brady's New England Patriots and Jared Goff's Los Angeles Rams in 2D.
This may seem straightforward; however, we needed to complete this in just 12 days, and combining a 3D chrome trophy with 2D hand-drawn, rotoscoped animation is a tricky design combination. Fortunately, our talented team was amped to take on this time-sensitive task, and we successfully nailed it with time to spare.
Client: Bleacher Report
Production Company: Deep Sky
Animation Studio: Imaginary Planet
Creative Director: Jared Hobbs
Art Director: Barret Thomson
3D Lead: Elliott Bynum
Lighting & Compositing: Esli Becerra
2D Lead: Jack Ellis
2D Animator: Gaby Breiter
2D Animator: Ciara Bresnahan
2D Animator: Matthew Seely
Sound Designer: Mikey Navarro
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