Washington State

Mark the Ballot

For the Washington Secretary of State’s 'Mark the Ballot' campaign, we partnered with HappyLucky to create an engaging and inviting 2D animation series. The ask was to inform and prepare voters in a fun, accessible way. We brought the character 'Mark' to life in four videos, along with GIFs and social-ready formatted content, highlighting the transparent and secure journey of the ballot process.

For the Washington Secretary of State’s 'Mark the Ballot' campaign, we partnered with HappyLucky to create an engaging and inviting 2D animation series. The ask was to inform and prepare voters in a fun, accessible way. We brought the character 'Mark' to life in four videos, along with GIFs and social-ready formatted content, highlighting the transparent and secure journey of the ballot process.

How to Make Your Mark

Join Mark the Ballot in this step-by-step guide to voting in Washington! Our 2D animation brings the process to life with bright colors and a classic style, showing just how simple, clear, and secure it is to cast your vote and ensure it counts.

Voter Role Accuracy

Our 2D animation of 'Mark' brings to life the meticulous process of maintaining accurate voter rolls in Washington. It highlights the precision and integrity of the vote-by-mail system, ensuring elections run smoothly.

Election Transparency

In 'Election Transparency', our main character 'Mark' takes you through Washington State's secure election process with our 2D animation. Using an old-school animation style that’s both inviting and familiar, we highlight the transparency and care in every step of ballot processing.

Journey of the Ballot

'Journey of the Ballot' showcases the detailed process of ballot accuracy and transparency in Washington State. Our 2D animation of 'Mark' illustrates the journey behind the scenes of election processing.

Seattle Seahawks In-Stadium Promos

Social Promos

Character Development

CREDITS

Production Company: Deep Sky
Animation: Imaginary Planet
Agency: HappyLucky
Executive Director: Jared Hobbs
Producer: Blake Boxer
Animation: Adam DiTerlizzi
Animation: Matt Seely

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.