ODOT

In collaboration with ODOT and Portland’s Gard Agency, we created an animation to educate the public about Oregon's updated bicycle passing law. This law, revised in 2023, clarifies that drivers can cross the centerline to pass cyclists safely and must slow down while doing so. Our goal was to make this new regulation clear and memorable.

We focused on thoughtful design and animation. Using clean lines, calming colors, and smooth transitions - complete with a “Be Patient & Hold Back” 'patch'. We chose a relaxing and approachable style, intended to encourage respectful behavior on the roads.

This 30 second spot received attention from Bike Portland and continues to play a role in promoting transportation safety throughout Oregon.

Objects May Appear "Closer Than You Think". In this 3D animated PSA commercial, we see the beautiful Oregon landscape come to life, simulating real-life circumstances and importance of sharing the road.

Building on the success of our past videos with Gard and the Oregon Department of Transportation, we decided to again join forces on this 3D animated spot demonstrating the new Stop As Yield Law. Shifting gears into our first fully 3D spot for ODOT, we wanted to create something special for our long-time clients. To do this, we created a realistic, yet stylized, urban environment for our characters to navigate, and we storyboarded sequences that are well-known to many cyclists. Our 3D team designed, modeled, and textured this entire cityscape, closely mimicking the vibrant towns and cities across our home state of Oregon. As for characters, the cyclists were rigged specifically for whatever they were riding, while the pedestrians in the background were rigged uniquely for walking.

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